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February 11, 2024

Why do couples breakup around Valentine’s Day? 3 Surprising reasons

Happy Valentines Day written in scrabble letters on desk with small red hearts and gifts

The surprising reasons why this ‘day of love’ can bring relationships to an end

It might seem surprising but despite all the hearts, flowers, and romantic gestures, Valentine’s Day breakups are surprisingly common. Research has shown that the weeks around Valentine’s Day see a spike in breakups, with the Tuesday before often referred to as “Red Tuesday”, because so many couples decide to call it quits.

If Valentine’s Day has left you wondering whether your relationship is right for you, you might also find my blog on 5 Tips to Make Sure You Leave Your Relationship with No Regrets helpful before making any big decisions.

Why do couples breakup around Valentine’s Day?

This blog explores the real reasons why relationships falter during this period – and what to reflect on if you’re feeling let down, dissatisfied, or on the verge of a breakup.

1. Unrealistic Valentine’s Day expectations

Like Christmas and New Year, Valentine’s Day comes loaded with expectations. You’re bombarded by marketing, whether that’s on the TV, social media, or in the shops. There’s expectations for romantic gestures, expensive gifts, picture-perfect date nights, or idyllic weekends away. And it’s when the reality falls short of the expectation that issues and disappointment can occur. That disappointment can cause one partner to question the relationship as it’s not living up to their expectations and they decide to call it quits.

2. Comparing your relationship to others

Social media makes it impossible to avoid comparing your relationship to others. On Valentine’s Day, your feed is full of romantic photos, gifts, and declarations of love –  even if it’s just the highlight reel. If you’re already feeling uncertain about your relationship, these comparisons can push you over the edge.

3. When Valentine’s Day exposes deeper relationship problems

Sometimes Valentine’s Day is just a trigger –  not the cause. If you feel disconnected from your partner or can’t bring yourself to express love on a day meant for exactly that, it may highlight deeper dissatisfaction. The weeks between New Year and Valentine’s often spark self-reflection, and this “day of love” can become a personal reckoning.

To summarise

If you’re feeling upset or let down this Valentine’s Day, try to get clarity by asking yourself the following:

  • Was it just the day itself that disappointed you?

  • Or is it an ongoing feeling that’s been bubbling under the surface for some time?

If it’s the former, an honest conversation about expectations can help. But if it’s the latter, this may be your sign to reflect more deeply on whether the relationship is still right for you – and what to do next.

Many people dismiss these feelings once Valentine’s Day has passed. But if the same doubts keep coming back, they may be worth paying attention to.

If Valentine’s Day has left you questioning your relationship, you’re not alone. Many people experience relationship doubts at this time of year, and talking things through can help you understand what those feelings are really telling you.

If your relationship has already come to an end and you’re struggling with heartbreak, you might also like to read 8 Tips to Mend Your Broken Heart, where I share practical ways to help you start healing and move forward.

And if you’re facing Valentine’s Day on your own this year, remember it doesn’t have to be a day you simply get through. My blog on How to Celebrate YOU on Valentine’s Day is full of ideas to help you make the day feel a little easier.

Whether you’re trying to decide if your relationship can be repaired or you’re wondering if it’s time to move on, coaching can help you gain clarity, explore your options and take your next steps with confidence.

👉 Book your free clarity call 

Hi there, I’m Sarah

I know firsthand how devastating a breakup can be. I help you make sense of the chaos, calm the overwhelm, and get clear on your next steps – so you can move forward with clarity and confidence, and start thriving beyond your breakup.

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